How Much Does ClickFunnels 2.0 Cost

Are you trying to determine how much ClickFunnels 2.0 will cost you each month and across a year?

Table of Contents

In this guide, you will learn how pricing is structured, what you get at each tier, and how to estimate the true cost of using ClickFunnels 2.0 for your business. You will also discover how to compare it against your expected return on investment (ROI) and what to expect in terms of add-ons, discounts, and potential hidden costs. By the end, you should feel equipped to choose a plan that aligns with your goals, your audience, and your budget.

A quick orientation on pricing philosophy

ClickFunnels 2.0 positions itself as an all-in-one platform for building funnels, hosting pages, processing payments, and managing customer journeys. The price you pay reflects access to core features, the volume of funnels and pages you can create, and the level of support and automation you receive. The better your results with funnels, the more compelling the value proposition at higher tiers becomes. However, you should also consider whether your current needs can be met with a smaller plan and whether upgrading later makes financial sense given your growth trajectory.

What you should expect from the pricing page

Plans are billed monthly or annually, with annual billing typically offering a discount or a promotional advantage.
The base price covers the essential funnel-building toolkit, checkout processes, and hosting.
Higher tiers unlock additional capabilities, such as more funnels, advanced automation, enhanced marketing tools, and premium support options.
Some features and add-ons may depend on the plan you select or require you to enable optional modules.

Below, you will find a structured breakdown of plans, typical price ranges, and the kinds of features you can expect. Keep in mind that pricing can change, and regional variations or promotions may apply. Always verify current numbers on the official site before committing.

Pricing plans and structure

The three core pricing tiers (typical ranges)

Plan (Common names used in communications)	Monthly price (USD, estimated)	Annual price (USD, estimated)	Core focus and features overview	Best for
Starter / Basic	~$97/mo	~$970/yr (approx. two months free)	Core funnel builder, standard website hosting, essential pages, checkout, and basic marketing tools. Access to standard templates and support.	Individuals just starting with funnel building, side projects, or testing the platform on a low-risk basis.
Pro / Growth	~$297/mo	~$2,970/yr	All Starter features plus more funnels and pages, advanced automation and tagging, priority support, and expanded marketing capabilities. Suitable for growing businesses with more ambitious campaigns.	Small to mid-sized businesses prioritizing automation, more complex funnels, and quicker iteration cycles.
Premium / Scale	~$497/mo	~$4,970/yr (approx.)	Everything in Pro plus higher limits, premium templates, advanced CRM-like features, membership site capabilities, and enterprise-ready options.	Established businesses with larger funnels, sophisticated customer journeys, and higher traffic/transaction volumes.

Notes on the table:

The numbers above are representative ranges and are intended to give you a sense of scale. Exact prices vary by region, promotions, and any changes ClickFunnels makes to its pricing structure.
Annual pricing is typically presented as an equivalent of receiving some months free when billed upfront. The exact discount can vary with promotions.

What you get at each tier

Starter / Basic: This tier covers the essential capabilities you need to create and publish funnels, landing pages, sales pages, and order forms. You can connect payment processors, host your pages, and collect leads. It is designed for individuals or small projects who want to validate a funnel idea with minimal upfront expense.
Pro / Growth: This tier expands on the basics by increasing the number of funnels and pages you can build, enabling more sophisticated automations, and often including better support terms. If you are running multiple campaigns, segmenting audiences, or deploying more complex buyer journeys, this tier typically fits your needs better.
Premium / Scale: The top tier is designed for agencies, larger teams, and businesses with significant traffic and revenue requirements. You gain access to deeper customization, premium templates, more advanced CRM-like features, and often options for white-labeling or enterprise-level support agreements. If your funnel operations are a core revenue driver, this tier can be the most efficient long-term choice.

How pricing is affected by billing frequency

Monthly billing provides flexibility. You can scale up or down as your business evolves, with the option to cancel at the end of each month.
Annual billing typically offers a financial benefit in the form of a discount or a lower effective monthly rate. If you’re confident you will use the platform for a full year, annual billing often lowers your average monthly cost.
Promotions and temporary offers can alter the apparent value, including bundles, free trials, or bundled marketing tools for a limited period. These should be considered in your cost-benefit analysis but verified on the current pricing page.

Additional costs that may occur alongside your plan

Even though ClickFunnels 2.0 provides a lot of built-in functionality, there are costs that may arise outside of your monthly plan price depending on your setup and business model:

Transaction processing fees: If you are using Stripe, PayPal, or another gateway, you may incur standard processing fees on each sale. These are typically separate from ClickFunnels pricing and are determined by the payment processor and your plan’s terms.
Domain and branding: If you want a custom domain for your funnels (for example, yourbrand.com instead of yourbrand.clickfunnels.com), you will need to purchase and renew a domain. Costs vary by domain registrar and top-level domain (TLD).
Email and automation: Some teams rely on third-party email service providers for sending broadcasts, automated sequences, or transactional messages. Costs for these services are in addition to your ClickFunnels plan if you use them beyond any included email capabilities.
Affiliate network or partner programs: If you deploy an affiliate program, you may incur fees for affiliate management software or higher-tier ClickFunnels features designed for affiliates. Depending on your setup, this can be a meaningful line item.
Premium templates, extensions, or apps: While many features are included in your plan, you might opt for premium templates or third-party apps that extend funnel functionality. These may carry separate licensing or usage fees.

How to decide which plan is right for you

Choosing the right plan is less about guessing your next million-dollar funnel and more about matching your current needs with your growth expectations. Consider the following decision framework:

Your current funnel load: How many active funnels and pages do you typically maintain? If you are testing a handful of offers and landing pages, Starter might be sufficient. If you routinely run multi-step campaigns with dozens of pages, a higher tier could save time and reduce friction.
Your automation requirements: Are you implementing basic email follow-ups, or do you need complex segments, triggers, and workflows across multiple lists? More advanced automation generally requires a higher-tier plan.
Your sales velocity: If you expect high transaction volume, you may benefit from faster support, higher performance ceilings, and more robust CRM-like features that come with the higher tiers.
Team size and collaboration: If you have multiple team members building or editing funnels, ensure your plan supports multi-user access, roles, and permissions appropriate for your workflow.
ROI considerations: Estimate the incremental revenue you expect from using the platform. If you anticipate a strong uplift from improved conversions, a higher-tier plan can be justified sooner. If you anticipate slower growth, starting with a lower tier gives you room to scale.

A practical approach is to start with the Starter plan to learn the interface, validate your core funnel concept, and then upgrade when you detect a need for more automation, more campaigns, or higher volume. You should also plan a quarterly or semi-annual check-in to assess whether your current tier remains optimal given your performance and budget.

Add-ons, add-on pricing, and how they affect total cost

Add-ons and optional features can significantly alter the total cost you experience month to month. Here are common categories to consider:

Automation and CRM enhancements: If you rely on sophisticated automation, lead scoring, or advanced CRM features, you might incur costs associated with higher-tier plans or premium modules within your plan.
Email marketing capabilities: Some teams leverage built-in email tools within ClickFunnels, while others opt for standalone email marketing services. If you choose a separate service, include that cost in your ROI calculations.
Affiliate network functionality: If you run an affiliate program through ClickFunnels or another solution, you may pay extra for affiliate management features.
White-labeling or agency features: For agencies or consultants who want to present funnels under their own brand, certain features enable white-label use, which can have associated license costs.

When you map out your cost structure, create a simple line-item budget that includes the base plan plus any add-ons you expect to enable. If you can forecast your needs for the next 6–12 months, you will be in a better position to decide whether upgrading to a higher tier early on makes sense or whether you should scale gradually.

How Much Does ClickFunnels 2.0 Cost

Hidden costs and potential surprises

While ClickFunnels 2.0 provides a robust framework, you should be mindful of a few potential cost areas that can surprise new users:

Promotions and rate changes: Pricing can shift due to promotions, feature reallocation, or changes in the pricing structure. Subscribe to official communications so you’re aware of any changes that could impact your budget.
Domain renewal and DNS management: Owning and maintaining multiple domains can accumulate renewal costs over time.
Traffic and hosting overhead: Although ClickFunnels handles hosting for your funnel pages, you may incur costs if you experience unusually high traffic or if you host additional assets beyond the platform’s default capabilities.
Compliance and security: For larger businesses, you might invest in additional security measures, privacy compliance tools, or backup solutions to meet regulatory requirements.

With careful planning, you can avoid most surprises. The key is to project not only the plan cost but also the ancillary costs that support funnel success.

How to forecast your ROI with ClickFunnels 2.0

A practical ROI model helps you decide if ClickFunnels 2.0 is worth the investment given your business. Here is a simple framework you can adapt:

Step 1: Estimate monthly revenue from funnels you expect to operate on ClickFunnels 2.0. This could be from product sales, course enrollment, memberships, or services.
Step 2: Estimate monthly costs directly tied to funnels (base plan, add-ons, payment processing fees, and any third-party services you use in conjunction with ClickFunnels).
Step 3: Calculate gross profit by subtracting costs from revenue.
Step 4: Subtract non-funnel-related operating costs if you want a fuller business ROI perspective, or limit the analysis to funnel-related profitability to evaluate platform efficiency.
Step 5: Compute ROI as (Gross Profit / Funnel Costs) × 100% to express it as a percentage.

Example (illustrative, not actual numbers):

Monthly revenue from funnels: $25,000
Monthly funnel costs (Starter plan + essential add-ons): $500
Estimated transaction fees and payment processing: $1,200
Total monthly costs: $1,700
Gross profit from funnels: $23,300
ROI: ($23,300 – $1,700) / $1,700 ≈ 12.7x or 1,270%

This kind of model helps you see whether the platform is amplifying your profits. When you run real numbers, you will likely find a precise breakeven point once you factor in your average order value, conversions, and average customer lifetime value.

How to switch plans or cancel

If you find that your needs evolve, switching plans is generally straightforward within the ClickFunnels dashboard. The process typically involves:

Reviewing current usage: Funnels, pages, contacts, and automations you have set up.
Selecting the target plan: Choose the plan that better aligns with your expected growth and responsibilities.
Confirming billing changes: You may be charged a prorated amount when moving to a higher tier or receive a credit when downgrading, depending on policy at the time.

Cancellation policies vary; you should verify the terms on the plan page and in your billing section. Some users keep a basic account to preserve data and templates while not actively running campaigns, whereas others opt to close the account entirely after exporting essential assets. If you anticipate a seasonal pause, you can adjust plans accordingly to minimize unnecessary charges.

How ClickFunnels 2.0 compares with alternatives

If you are evaluating whether ClickFunnels 2.0 is the right fit, you may also consider alternative funnel builders and marketing platforms such as Kartra, Leadpages, or Builderall. Each has its own pricing structure, feature set, and ecosystem strengths. Here is a general way to compare:

Core funnel features: All platforms provide landing pages, sales funnels, and checkout processes. Compare the depth of page editors, templates, forms, and upsell capabilities.
Automation and CRM capabilities: Some platforms place a stronger emphasis on email automation and customer relationship management, while others focus on funnels and landing pages.
E-commerce and payments: Look at supported payment gateways, checkout customization, and how well the platform integrates with your existing storefront or membership site.
Support and onboarding: Consider what level of training and support you receive, especially if you are new to funnel-building.
Total cost of ownership: Account for base plan price, potential add-ons, transaction fees, and any third-party services you plan to use.

Tables can help you compare features side-by-side. When you are done, ask yourself which combination of features, reliability, and total cost aligns best with your business model and your growth trajectory.

Practical tips for maximizing value from ClickFunnels 2.0

Start with your core funnel: Before expanding to multiple funnels, ensure you have a strong, well-converting primary funnel. Optimize one funnel to a steady baseline, then scale.
Reuse assets: Recycle pages, templates, and email sequences across funnels to reduce setup time and maintain consistency in your brand messaging.
Use data to drive decisions: Monitor conversion curves and funnel step performance. Use A/B tests to iterate titles, copy, and imagery rather than making broad changes.
Leverage the ecosystem: Use built-in integrations and partner programs to automate more of your workflow, from email marketing to payment collections.
Plan for growth: If you predict rapid growth, consider higher-tier plans early to avoid bottlenecks. This reduces friction and ensures you can scale without frequent downgrades or migrations.

Frequently asked questions (FAQs)

Q: Is there a free version of ClickFunnels 2.0? A: ClickFunnels has offered trials and promotional access historically, but the platform is generally priced as a paid subscription. A trial period may be available from time to time; check the current promotions on the official site for the latest information.

Q: Can I downgrade or upgrade at any time? A: Yes, most plans allow you to switch between tiers as your needs change, with the possibility of prorated billing adjustments. Confirm the exact terms on your billing portal.

Q: Do I pay transaction fees in addition to ClickFunnels pricing? A: Transaction fees depend on your payment processor (e.g., Stripe or PayPal). ClickFunnels pricing covers hosting, funnel-building, and platform access, while processors handle payment processing, which is typically separate.

Q: Are there regional price differences? A: Yes, pricing can vary by country due to taxes, currency exchange, and local promotions. Always view the version of the pricing page that corresponds to your region.

Q: What is included in yearly billing that isn’t obvious in monthly pricing? A: Annual billing commonly provides a discount equivalent to several months of service and locks in your rate for a year. The exact discount can vary with promotions.

The bottom line

ClickFunnels 2.0 pricing is structured to scale with your business. You can start with a lower-cost plan to validate your funnel strategy and then upgrade as you need more funnels, pages, and automation.
Your total cost of ownership includes the base plan, any add-ons, transactional costs from payment processors, and external services you rely on (like email marketing or domain hosting). A clear ROI calculation helps you decide when upgrading makes sense.
The value of ClickFunnels 2.0 grows when your funnels convert at higher rates, your audience expands, and your automation reduces manual work. If your primary goal is to build and optimize sales funnels with integrated hosting, checkout, and funnel analytics, the platform can be a strong long-term asset.

If you would like, I can tailor a budget and ROI model to your exact business scenario. Provide a rough target monthly revenue, your estimated funnel count, and the expected conversion rates, and I will craft a customized cost-and-value projection to help guide your decision.