LearnWorlds Vs ClickFunnels Membership Site, which one is the better platform for a course creators like you?
There are many ways to build a membership site, the most common of which is to get a free content management system and host everything on your own website.
This, however, entails a lot of work. On top of that, you need to register for an account on various software platforms. Plus, you have to integrate all of this software into one coherent website.
Is there a way to make all these in just one platform? Yes, your best options are ClickFunnels and LearnWorlds, and I will walk you through a detailed comparison of both to help you make an informed decision.
ClickFunnels is a platform where you can build an end-to-end funnel—from a landing page to a sales process, to the sale’s closure, and to the product delivery.
Using the ClickFunnels membership funnel, you can create a membership site that allows you to upload your course, charge your customers, and give them password-protected access to your online courses.
LearnWorlds on the other hand is also a website for memberships and courses, but it has an interactive feature where you can beef up your videos with quizzes, and downloadable transcripts.
Both software platforms offer a complete set-up, which means you do not need to integrate any other software with them to make them work.
What Is LearnWorlds
LearnWorlds is a website builder, but it is dedicated to creating a “school” type of website. With LearnWorlds, you can build a website that can rival Udemy or Coursera—two of the biggest online learning platforms in the world today.
In a nutshell, here is what you can do with LearnWorlds:
- Sell courses and memberships
- Build a website
- Charge your customers for your sales
- Integrate with many other tools such as Google Analytics
- Create a community
- Launch marketing funnels to increase your conversion rate
With LearnWorlds, you do not have to build your website school from scratch. Instead, you can choose from dozens of templates to get started. The platform allows you to create bundles for your courses, sell your courses as a one-time payment or as a membership-based drip course.
It also provides you with marketing capabilities such as upsells and cross-sells, where you can automate this process from the backend and choose which courses can be best paired with what the customer is currently looking at.
LearnWorlds is a platform dedicated to building courses. It has a weekly webinar where you can learn things like how to use the platform, how to market your courses, and how you can best monetize your videos.
You can read my full review of how exactly LearnWorlds work here.
What Is ClickFunnels
ClickFunnels is a sales funnel builder. It started out as a tool where you can build a landing page. The landing page is where a customer “lands” upon clicking a link to your domain.
This landing age is basically your sales pitch—it is made of a long series of texts, videos, photos, and testimonials, all of which will finally lead to your customer buying your product.
Over time, ClickFunnels has grown into more than a web-builder. Now, you can upload webinars to your ClickFunnels website, integrate it with your WordPress blog, and many more.
Here are the things you can do with ClickFunnels:
- Build a landing page
- Membership sites
- Offer lead magnets
- Automated Webinar websites
- Create email subscription pop-ups
- A complete payment processing system
ClickFunnels is a template-based system where you can choose from thousands of designs and simply edit them according to your preferences.
It is packed with a support system that is free if you join, such as learning courses that you can take. It has FunnelFlix where you can watch videos from experts.
It also has a Weekly Peer Review Hackaton where you will receive guidance from coaches as you build your sales funnel.
If you sign up ClickFunnels be sure to check out the ClickFunnels Bonus worth $5,586 and you can become its affiliate and earn commissions if you can refer new customers to subscribe to the service.
You can read my full review on how exactly ClickFunnels work here.
Using LearnWorlds To Create & Sell Online Course
Let us take a look at what happens when you use LearnWorlds. This section is dedicated to walking you through a high-level overview of the steps you need to take to build a course on this platform.
Setting it up
The first step is to sign up for a free account. LearnWorlds offers a 30-day free trial.
From here on, you can build your website and upload your videos. It takes a few minutes for the software to load so be patient.
During this phase, you need to create a password and name your school, choose your time zone, and the currency you will charge.
Creating the course
From there, you have to click on Create Course at the top menu of your dashboard. Write a title for your offer and edit the URL.
It is in this phase that you must choose if the course is paid, free, coming soon, or if it is a private course.
This is also where you put a price on your product and add a discount if you want.
You also need to write a description of your course and choose if you want to drip-feed your course by day or by date.
Polishing the course
Once the set-up is done, the next step is to create the content layout and structure. To do this, you have to go to the dashboard and choose the name you just created earlier. At this phase, the videos are not yet in the system.
Here are the things you can do in the editing phase:
- Layout – choose how the course page looks like as the student plays the video; add a title to the module and some texts if you want.
- Content – build the sections of your course, like modules and sub-modules
- Access – control the accessibility; tag the course as free, paid, or close the enrollment for it.
- Pricing – change the price if you deem it necessary
- Setting – add a description and choose how the course card looks like.
- Course Player – choose from Classic, Minimal, and Coloured Minimal; this is the area where you can choose how the video player works once the student has launched the online course and starts watching.
- Video Library – this is where you drag your videos and drop them to your LearnWorlds database; you can upload all sort of file format such mp4, 3gp, MOV, MPEG, MPG, WMV, and MKV
- Revenue – this is where you can see a snapshot of your course sales and other stats like new users, total video time played, and more.
What LearnWorlds did is to provide its users with an intuitive panel where you can easily build, add, and modify your course content.
Depending on your account type, you can customize your landing pages, add admins, get more analytical tools, and so much more.
At its most basic plan, you can build a complete membership platform for your followers and subscribers, but you do not have full customization options.
Using ClickFunnels Membership Site To Create & Sell Online Course
Now, let’s look at how ClickFunnels works if you want to use this for your membership program.
The first thing you have to do is to register for a ClickFunnels account, and then build your landing page.
Once you have built that, you have to set it aside for a while and build your course content or membership structure from the backend.
If you release your landing page without a membership structure, you cannot program your landing page to take your new subscriber to his membership dashboard.
Setting it up
Go to ClickFunnels dashboard, focus your attention on the top menu, and then choose ClickFunnels > Build a Funnel.
After that, you will see a window where you have 3 options as to the type of funnel you want to build. Choose Sell Your Product, then choose Membership on the next screen.
Follow the prompts such as:
- Name your membership
- Choose your group tag
Click on Build Funnel. Once this is set up, the screen will change into your dashboard.
Building your membership site
In this phase, you need to look at your left-hand control panel. In this area, click on Membership Access, and then choose a template.
The Membership Access is a window where a customer is going to type his name and email.
- The Log-in URL is what you send to your customers who have already paid; they will use this link to log in to their account
- The Secret Sign-up URL is what you send to leads who are just about to sign-up for your membership course
The next step is to click on Membership Area from the same panel. The membership area is what a customer who has already paid will see every time he logs in.
It is also in the Membership Area where you will upload your lessons or your drip membership videos.
Adding Lessons
To add lessons, go to your membership funnel and click on the Membership Area from the left panel. Next, click on the Add New Lesson button found at the bottom right.
Follow the prompts, such as adding a name, choosing which module it belongs to, and what page template you want to use.
This is also the area where you can control the drip—you can choose how many days a person has to wait before this lesson is unlocked.
You can also choose when you want to release this lesson, or how many minutes it takes before the system marks this lesson as a completed one.
The Membership Area is also where you can add sections. For example, your first section is called Introduction, and you can add different lessons for that section—all of which are introductory videos about your course content.
Keep on repeating these processes, and you will be able to build your membership site in ClickFunnels. The two main important things to do are to create the Membership funnel and then activating the Membership Area.
Difference Between LearnWorlds And ClickFunnels
Let us take a look at the contrast between each of these platforms.
Target Users
The target users of ClickFunnels are those who have built their landing pages in the ClickFunnels universe. As a ClickFunnels user, it is likely that you have built your end-to-end sales process in the ClickFunnels platform.
It makes perfect sense that you also upload your course content in the same system to make everything seamless.
LearnWorlds is best for individuals who have not yet created a website. Like ClickFunnels, you can build a website with LearnWorlds.
The thing with LearnWorlds is that it does not have a complete funnel system like email autoresponders or landing pages that are as complex as what ClickFunnels can do.
Ease Of Creating Online Courses
There is no telling who the winner is between these two platforms. ClickFunnels and LearnWorlds do a good job of making it so easy to build an online course.
Both of them have templates you can choose on how your video courses will appear to the user.
They also have the same process where all you need to do is to upload a video and categorize that video per module.
Both platforms are easy to navigate. If you think about it though, ClickFunnels gives you many more customization options without having to upgrade.
Marketing And Promotion Efforts
For marketing, LearnWorlds has integrated more marketing components into its system. With LearnWorlds, you can do the following things:
- Create Bundles
- Have an affiliate program
- Create coupons
- Create upsells
With ClickFunnels, you can add upsells and create an affiliate marketing program for your courses. This is called BackPack.
To create upsells, you have to choose content that you want the system to suggest, and then restrict that content unless a customer upgrades and pays more.
You can also create coupons in ClickFunnels. However, this is best done if you integrate other platforms like Zapier and CouponXoo.
Engagement Between Student & Course Creator
ClickFunnels does not offer a community or a forum. You are going to have to build it yourself. However, LearnWorlds offers some processes by which you can improve your engagement with your community of users.
For example, you can create customized certificates with LearnWorlds, which the student will receive after completing the course. You also have the option to create quizzes to check how the student has learned.
With LearnWorlds, you can also enjoy the benefits of a built-in community platform, even if you are only using the free version
Customer Experience
LearnWorlds offers a better experience between the two. While ClickFunnels is an end-to-end platform, it does not offer a community-based forum where the teacher, which is you, can interact with the students.
Also, ClickFunnels does not have a lot of integrations. With LearnWorlds, you can use its SSO plug-in if you have already built your website on WordPress.
With this SSO sign-in feature, your WordPress website members can easily sign-in on both platforms with only one set of credentials.
LearnWorlds Vs ClickFunnels Pricing
How much do these platforms cost? Here are the prices that you need to consider before choosing which platform to use.
LearnWorlds Pricing Plans
There are 4 pricing plans to choose from, as shown below:
- Starter – $24 per month
- Pro Trainer – $79 per month
- Learning Center – $249 per month
- High-Volume and Corporate – varies
You can build a course with the Starter pack, but you are unable to charge for membership. Further, you will pay $5 per course.
You will get more juice out of the system if you upgrade, such as having your own app and having your own affiliate program management tool.
ClickFunnels Membership Site Pricing Plans
How much does the ClickFunnels membership site cost exactly? ClickFunnels only has 2 pricing plans. The basic plan starts at $97 per month and the premium plan at $297 per month.
Under both plans, you able to create a membership site and given the same function and features. But the basic plan only allows you to build up to 20 funnels and 100 website pages.
Pros And Cons Of ClickFunnels Membership Site
In a nutshell, let us take a look at the pros and cons of ClickFunnels.
Pros
- Easy to use.
- Lots of templates to choose from.
- Lots of guidance and learning materials from experts.
- Has multiple payment gateways.
- You can connect to multiple domains.
- Great tutorials and support team.
Cons
- Too costly
- Does not have a lot of social media and marketing integrations
- Functions are limited to the ClickFunnels universe
- Has no blog
Pros And Cons Of LearnWorlds
Now, here are the pros and cons of the LearnWorlds platform.
Pros
- Easy to use
- Has a complete suite of tools you need
- Has marketing-related functionalities
- You can build an affiliate marketing program
- You can create an app on Android and iOS
- Supportive video session on using the platform
Cons
- One website per account
- Charges a transaction fee
- Too many price tiers that can be really costly
Final Verdict: LearnWorlds Vs ClickFunnels Membership Site
I hope you enjoy the post on LearnWorlds Vs ClickFunnels Membership Site so far. You must be thinking, what is the final decision?
ClickFunnels is best for teachers and course creators who want an end-to-end funnel that sits on just one platform.
If marketing is not an issue, ClickFunnels is the best one to use. At a single price point, you will enjoy all the benefits of the platform.
On the other hand, LearnWorlds is great for course creators who would love to have an affiliate program, and for those whose business is built on just one platform.
Use LearnWorlds if a sales funnel is not your priority, especially so if you have already build a separate website and you are only looking for a great course content platform.
Calvin Lim is a professional blogger and founder of TheCalvinLim.
He enjoys helping others learn about various internet marketing tools and dedicated to helping people achieve success online.
