The way Improvely works is simple. You register for Improvely account, and when you enter your links. The software is going to start tracking activities on your link.
Once you have registered, and you have entered your links, you will have access to a dashboard to see how your links are performing.
The things you will see in your report are:
You can also use Improvely to provide marketing reports for clients. Here, what you can do is to create projects for your clients, and then you can send them the content of their dashboard.
They no longer have to pay for improved, but they have to pay you for the marketing analysis you make for them.