Freelancing is a tough job, especially so now that you are competing globally. It does not matter whether you are a writer or a voiceover artist or a model—it is difficult to find clients who would pay you for what you are worth.
So, how do you solve this problem? The solution is ClickFunnels—a program where you can build a sales funnel and only attract your dream clients.
This solution is what I want to share with you today. I will discuss how to use ClickFunnels for Freelancer, and show you how you can earn more money in this system than bidding on freelancing sites.
By the end of this post, you should have a foundation about what ClickFunnels pages do, and how you can use it to advance your freelancing career.
ClickFunnels is a software program. It is a system that allows you to build a sales funnel so you can market and sell your services online.
ClickFunnels is the leading sales funnel builder in the world, with the business itself worth more than $350 million. The system is targeted to anybody who has something to sell online—it does not matter if you are selling a service, digital products, expertise, or physical products that need to be shipped.
The difference between ClickFunnels and a typical website builder is that ClickFunnels is focused on sales the way you build your web pages are organized in such a way that you are leading a customer down the last step of the sales process: making a purchase.
Why Even Build A Sales Funnel
What is a sales funnel? A sales funnel is a series of selling process. It all starts with the landing page where you tell the site visitor about a problem.
As the customer scrolls down your landing page, you present your customer with facts, solutions, testimonials, and many more.
The landing page is your “elevator sales pitch.”
This is difficult to do on a normal website. Most website builders are just focused on having a hero banner and a blog, plus some product pages.
A sales funnel, on the other hand, is a well thought out procedure to sell. Once a customer reaches the end of your landing page, he should be convinced to make a purchase. And because a sales funnel is built for conversion, it is easy for the customer to complete the checkout process.
On the other hand, a customer may not be ready to spend his money yet. In this case, your sales funnel is equipped with an email capture tool. This is the part of the funnel where you get to convince the site visitor to give you his email address.
In exchange, you would give something to this person for free and with no liabilities. It is what you call a lead magnet, which comes in many forms such as ebooks, webinars, checklists, and so much more.
Benefits Of ClickFunnels For A Freelancer
So, why use ClickFunnels? Why not use other sales funnel building tool?
ClickFunnels is the granddaddy of all funnel-building software programs in the world. As such, it has one of the most comprehensive tools out there.
Let us take a look at the benefits you get with ClickFunnels.
Training
The ClickFunnels system is chock full of training materials. These are videos that show the user how to use the system from start to finish. These training modules are included in the subscription you pay for.
They even have 1 on 1 training that teaches you how to build your funnel from scratch.
The training modules are enough to help you build a funnel. They are made by ClickFunnels consultants who have made money out of the system. You can also watch interviews with those who succeeded in using the system.
But if you are not satisfied, and if you want to learn underground marketing secrets, you have the option to take other courses in the ClickFunnels universe like the Secrets Masterclass.
Read Made Templates
The ClickFunnels system has thousands of templates that you can use. What this means is you no longer have to think about your header, the body of the sales funnel, or what kinds of call-to-actions you will use.
Just choose a template and change the texts, videos, and images. You can also change the colors if you want. And since the ClickFunnels system uses a drag-and-drop web page editor, you can remove and add sections and columns if you want.
Ease Of Use
Time is essential to a freelancer. You are better off being productive and earning money with freelance work than tinkering a software tool. This is why ClickFunnels has a drag-and-drop web-page builder. It also has Funnelytics software, which allows you to build the funnel sequences.
If you use ClickFunnels, you can integrate different aspects of the sales funnel in a few clicks. You do not have to learn how to code to be able to create an automated email response, much less make it send a digital download to your customer automatically.
Integrations
The last thing you want when building a funnel is stitching together many different apps. Doing this results in a website that is clunky.
As you know, many software developers make their software compatible with many tools. The irony in these programs is that if you use them, they could cause other programs to stop working.
With ClickFunnels affordable pricing, all the supporting tools are built for each other. It is like the Apple of the sales funnel tools. They all work seamlessly with each other. Just build it once, and then forget about it—no need to update plug-ins or anything like that.
How To Use ClickFunnels For Freelancer
There are several steps involved in how to use ClickFunnels for freelancers.
Create A Landing Page
This is the page that the customer lands on after clicking your link from your ads. The landing page is where you put everything in your power to convince the customer to purchase your services.
Make A Lead Magnet
Create a lead magnet is easy using the Lead Funnel. This is the part of the funnel where you tell the customer that if he is not ready to purchase yet, he can give you his email address and you will send him something for free. Once you have collected the email, you can send follow-up emails to convince him to buy.
Set Up Email Responder
You can use the ClickFunnels auto-response tool or use others such as ActiveCampaign. What this does is it sends a “thank you” message to a person who supplied his email address to you. It can also be programmed to send successive emails to remind the customer about your services.
Checkout page, Up-Sell, And Bonus Delivery
This is the part of the funnel where you make the customer’s payments, and also launch the pop-ups for upsells to increase your average order value.
These are the 4 main things you need to do to build an effective freelancer funnel. Unfortunately, you won’t be able to do this if you apply for jobs on freelance websites.
Ways To Build Effective Freelancer Funnel
Here are some words of wisdom when making a sales funnel.
Problem Identification
The start of your landing page must provide the customer that he has a problem. If he does not solve this problem, he will find himself in a bad situation.
Solution
The next step is to offer a solution and the benefits. Explain why the target customer must buy services from you and not from others.
Client Testimonials
Never ever forget to add a testimonial section to your sales funnel. It helps to build up a trust and confidence level and serves as proof that the customer will get value for his money.
Bonuses
Sales funnels have high conversion rates because of the bonuses. A bonus is a free item that you offer only if the customer makes a purchase.
Before you build your funnel, you have to step back a little and see things from the eye of a consumer. What are the pain points of the consumer, and how can you provide the solution to this pain? Next, create a bonus for your service—this bonus must be desirable.
The bonus must have a value such as this. Also, you have to tell your site visitor the value of this bonus, like $199 or something. If the customer buys the main service, he will save $199 because the bonus you are offering is completely free.
Conclusion: How to Use ClickFunnels For Freelancer
It is typical for a freelancer not to invest in his business. And this is where a freelancer goes wrong—if you do not treat your freelancing gig as a serious business, you will never be able to grow it.
If you do not use ClickFunnels, you will stay in your current situation—you will be begging for breadcrumbs in freelance marketplaces—places where there is a cut-throat environment and where the clients you attract are, like you, not serious with their business. And this is why they will pay you peanuts for the hard work that you have done.
Be in control of your freelancing business. Build a sales funnel through ClickFunnels, attend the webinars, and absorb the marketing strategies like a sponge. Soon, you may even find yourself giving up because of the influx of clients.
Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.”
Calvin Lim is a professional blogger and founder of TheCalvinLim.
He enjoys helping others learn about various internet marketing tools and dedicated to helping people achieve success online.
