The old method of doing consulting business is to make cold calls to companies and then offer your services.
While that method works, it is not as efficient as using ClickFunnels.
If you offer consultations, like legal or professional services, you need clients.
But how can ClickFunnels help you do this? This is what I want to talk about today: how to use ClickFunnels for consulting.
At the end of this tutorial, you should be able to understand what ClickFunnels can do to help you boost your consulting business.
You should use ClickFunnels for your consulting business mainly because it is a sales funnel builder, not a website builder.
And here are the reasons why you should use ClickFunnels system:
- It allows you to build a sequence of web pages that drives sales.
- It is affordable and easy to use.
- The entire system is built to do one thing: close a sale.
- You can create webinars and capture emails you can build an email list.
As a consultant, your goal is to get clients who will book you for your consulting service. It is your goal to be able to share with them your expertise.
By the time they are done looking at your profile, they should be convinced to book a schedule with you and pay you right away.
Sadly, it is difficult to do this with a website. A website is nothing more than a modern-day magazine or brochure. People do not buy from magazines or brochures—they buy from a salesperson.
The ClickFunnels system is your online salesperson. You just need to build it once, and it will do all the talking for you.
With a sales funnel, your only focus is to share the best things about your consulting service, and say why people should buy your service. It removes all the clutters that you typically find on websites.
Higher Average Order Value
With ClickFunnels, you can build a system where you can offer upsells to the customers who added your consulting package to their shopping cart.
What this means is that you are equipped to increase your average order value. You won’t be able to do this in other ClickFunnels alternatives.
Instead, you have to install plug-ins or upgrade to a higher subscription to be able to use the same service.
If you use other systems, you will be surprised to know that they lack many things.
You have to buy a subscription for other software programs, like an autoresponder, and then integrate that tool to your funnel. This is a waste of money.
The ClickFunnels system has everything you need to build a sales funnel for consulting.
ClickFunnels has a drag-and-drop editor. It even has over 100 templates that you can use.
What you need to do is to simply add or remove the sections and columns to meet your requirements.
Then, you can edit the content of the template and replace them with your images, texts, and videos. You do not need to spend hours or days to build a sales funnel from scratch.
Connection With Leads
You can create automated email responses. If a person bought your service, you could program the software to automatically send a “thank you” message, which means that you can build a relationship with your customers.
Also, you can program the tool to send an email to people who subscribed to your email list. It is from this messaging tool that you can improve your credibility and trustworthiness.
As you can see, these are the four fundamentals of building a funnel, and ClickFunnels has all of them. As a consultant, you should be spending your time consulting with your clients, not fixing errors on your sales funnel.
How To Get Started Using ClickFunnels For Consulting
To get started on how to use ClickFunnels for consulting, all you have to do is to get a ClickFunnels 14 day free trial. The cost after the trial ends is $97 a month.
At this rate, you get all the features of the system, with a limitation only to the number of funnels you can build and the number of pages you can create. This is more than sufficient when you are just starting out.
Once you have registered, the next step is to watch the training videos. There are tons of materials that you can use as references to guide you in building a sales funnel such as the one funnel away challenge.
Russell Brunson, the developer of ClickFunnels, even has free YouTube videos where he teaches people to build a business with the system. And yes, there are videos specially made for creating sales funnels for consultants.
This is the part where you list down your goals, your services, and how you can market your service to your target customer.
You need to list down who your customers are, and where can you find them this will be the places they hang out.
During the planning stage, you need to brainstorm how you can effectively market your service to your potential customers.
This includes decision whether to create a webinar or give away a free eBook as a lead magnet. Since you know what your business is about, you should know what interests your target market.
The second step in the process is the actual building of the funnel. The ClickFunnels system has a lot of pre-made funnels that you can use for your consulting business.
During the building process, you need to choose the right sequence of the pages that your customers will see.
It is during this stage where you start to create your landing page. By this time, you should have prepared your materials.
These include the sales copy for your landing page, testimonials from your clients, videos sharing their experience working with you, and your recorded webinar about our service.
The last step is to create your marketing materials.
By now, you should have created your customer avatar, and you should have already pinpointed where you can find your target customers.
If you know these things, you can build marketing materials geared towards these people.
The marketing stage is where you decide how you will find your target customers, and how you will present your offer.
You can use paid ads, blogging, or even ask a ClickFunnels affiliate to sell your services. In return, you give your affiliates a healthy commission.
How Can ClickFunnels Drive More Sales
Finally, how can the ClickFunnels system help you drive sales? What difference does it make?
To understand on this we need to understand what is a sales funnel and how it works.
A sales funnel is called that way because salespeople know that not all people will buy. In the physical world, you start with gathering people, or leads, and then you tell them about your offer.
Some of these will leave and outright say “no” to you. Others will say that they will think about it. Others will buy.
This is what the ClickFunnels does for you. It functions like a salesperson, like as if you are there online talking to your target market.
With the ClickFunnels system, you can target the second group of people—those who said that they will think about it. With your autoresponder, you can address their objections even if you are not really talking to them in person.
In fact, you can address these objections on the landing page itself. You can put testimonials, a video of yourself explaining what you can do, and you can add success stories, too. These are things you cannot do with a website.
The ClickFunnels system allows you to create a straightforward sales page. The people who come here will get curious about what you offer, plus you can even convince them to buy more.
All in all, the ClickFunnels system is a money-making machine, provided that you build your sales funnel correctly.
Also, you have to ensure that you are marketing to the right people. For example, it does not make sense to target singles if your offer is divorce consultation services.
Conclusion: How to Use ClickFunnels for Consulting
ClickFunnels for consulting is the most effective way to help you find clients.
The secret is in the way you lead your prospect customer into buying. Instead of using a typical website, you build a funnel that holds the hand of your target consumer.
As a consultant, you want to give free stuff to your target customers. In return, they will give you their email address.
As such, you should be able to market your services ONLY to the people who are interested, not to people how just happened to pass by our website to read your blog post.
Calvin Lim is a professional blogger and founder of TheCalvinLim.
He enjoys helping others learn about various internet marketing tools and dedicated to helping people achieve success online.