How To Use ClickFunnels For Agency

ClickFunnels is always marketed to the end users — entrepreneurs who are ready to build a sales funnel to make sales.

What many people do not realize is that the system itself is useful to agencies. Today, I want to focus on this aspect of ClickFunnels: how to use ClickFunnels for agency.

In the end, you should have a clear perspective of how you can use this system to make your clients satisfied, and how it can help your agency earn more money.

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What Is ClickFunnels

Most agencies use website builders like WordPress, Magento, and Simvoly. What they do is they build websites on these platforms, and they pass on the credentials to their clients.

These platforms are great, but they are not built for sales funnels. What they provide users is the capability to build a website. The downside to these platforms is that they provide the backbone for a website, but the rest of the things come from integrations.

The result you got? A clunky website.


With ClickFunnels, you can build a sales funnel—a series of web pages that leads the customer to the actions and places you want him to take. Unlike a website, a sales funnel does not give the customer a lot of room to “wiggle” and explore the site.

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What Can Agency Achieve With ClickFunnels

Here is the list of things agencies can do with ClickFunnels. It is a platform where:

  • You can build a landing page
  • You can use an email capture form
  • You can charge customers for a sale
  • You can offer lead magnets like digital downloads or webinars
  • You can invite affiliate marketers to promote your product or services.

ClickFunnels is built for sales, the targeted user is anyone who is trying to sell something online. Be it a service or a product, for as long as it can be paid online, one can build a sales funnel on ClickFunnels.

Because of this, what you are building is an online sales pitch, not a typical website where a customer lands, reads the blog, and leaves. A sales funnel is a direct marketing approach the most effective sale techniques in the physical world—all done online.

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What Agencies Can Use ClickFunnels

Despite ClickFunnels being an effective product, there are many people who are not technically inclined. This is where you come in.

As an agency, your main duty is to build the sales funnel on behalf of the client. But what agencies benefit the most of this system? These agencies are:

Web-building Agency

If you build websites for your clients, you are better off building a sales funnel with the ClickFunnels agency template.

It does not matter if your client is operating an e-commerce store, offering a book, a course, or if the client is offering a service. ClickFunnels is useful for any kind of businessperson whose aim is direct marketing.

Marketing Agency

As a marketing agency, your goal is not just to reach people for your client but to convert. Your clients expect you to create a website that is not just pretty and functional, but one that results in sales.

While it is true that no one can guarantee sales, you will find it easier to convert cold traffic into paying consumers with ClickFunnels.


Because the system is built to do just that. It only uses the most effective and useful sales methods and discards useless parts of a website that does not convert.

Social Media Agency

The ClickFunnels system is built with A/B testing components. As a digital agency, you need to be able to create ads and marketing pitches that convert.

The problem with other systems is that they are all over the place—they are not built for each other. With ClickFunnels, all components are built for compatibility. You can see the results of all your efforts in just one place.

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How To Use ClickFunnels For Agency

As an agency, how do you use ClickFunnels pages to earn money? More importantly, how do you use the system to service your clients and make them happy?

Here are the things you can do:

Build A Sales Funnel

As a ClickFunnels user, you can build sales funnels and then “share” them with your clients.

Your clients need to sign up for ClickFunnels on a monthly subscription, but you no longer have to build the funnel from their account.

What you do is you build the funnel in your dashboard, and then pass it on to them so they can activate and start using it.

Host Unlimited Domains

You can build sites that carry client’s domains. The funnels you build do not have to be a sub-domain.

Create Webinar Opt-ins

If your client has a seminar or a mini-course, you can create a recorded, or even a live webinar for your clients. Once this is set-up, you can add the opt-in page where a potential customer can register. This should help your client build an email list.

Set-up A Membership Site

If your client produces content where he requires customers to be active members to access the content, you can build a membership site inside CickFunnels.

You no longer have to code or integrate other membership platforms like you normally do in other web-builders.

Automate Email Marketing

If a person signs-up in the email list, you can program the system to send automated email messages.

This is useful if a person has already paid for the product or the service, as you can create a “thank you” email that gets automatically sent out to the buyer.

You can even email them to market your new products or services in the future.

Create Facebook Ads

You can create ads in the system and then launch them on facebook. You can integrate your client’s facebook page with ClickFunnels.

Establish An Affiliate Marketing Program

With ClickFunnels, you can create an affiliate program for your client where he pays affiliate marketers for the sale they made. It is fine for you to manage the affiliate program on behalf of your client.

There are many more things that you can do with ClickFunnels. You can even attend seminars and buy books to improve your marketing skills.

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Benefits Of Agency Using ClickFunnels

Next, I want to share about how to use ClickFunnels for agency in the list of benefits. At the end of the day, you would ask yourself, what’s in it for me?

Here are the benefits:

Marketable Brand

ClickFunnels is a $350 million-dollar company that is known worldwide. You will not have difficulties convincing clients to build their funnels using this software.

Ease of Use

ClickFunnels has a drag-and-drop editing tool that makes it easy for you to build all the components of a sales funnel.

You do not need to code. You can also choose from thousands of templates, not just for landing pages but for the funnels themselves.

Multi-functional System

You are not limited to building a sales funnel, as you can also integrate the tool with other systems.

If your client wants a blog, you can integrate the ClickFunnels landing page to your client’s WordPress website.

Affiliate Earnings

ClickFunnels has an affiliate program where you get paid promoting it. After building a funnel, you can send your affiliate link to your client. If he uses it to register, you earn an affiliate commission from ClickFunnels for as long as your client remains as an active subscriber.

As you can see, ClickFunnels has a lot of benefits. While there is a cost associated with it, this cost is too minimal if compared to what you can do and how much you can earn.

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How Can Agency Start Using ClickFunnels

So how do you get started?

To get started, simply start Free 14 days ClickFunnels Trial and register for an account. You do not have to pay yet, but you have to provide your credit card number. As soon as you are on the trial you can experiment on the system’s capabilities.

It is up to choose the plan that is best for you. There are two pricing plans. One costs $97 and the other costs $297. Both plans are paid monthly.

I suggest that you start with the $97 plan, especially so if you are just starting out. This should give you 20 funnels that you can build and share. Once you have several clients, you can upgrade to the $297 plan for more cool features.

Final Conclusion: How To Use ClickFunnels For Agency

As an agency, you need to expand your portfolio and start offering sales funnels, and you can do this if you have a sales funnel builder. These are specifically-crafted web pages that have a specific order—a route that a customer follows in the sales journey.

Your agency is much better off if you create your funnel services on a platform that is built for the job. At a fixed cost, it is also easy for you to price your services.

If you use other software programs, you would have a hard time dealing with integrations. Many clients would also have dozens of preferences.

With the ClickFunnels system, you only use one software, and your offerings are identical. As such, the creators in your team would never get so confused—they will all become experts in using the same system.

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.”

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