ClickFunnels is not just for online businesses. You can use it for brick-and-mortar businesses, too. This is especially so if you are a practitioner, as a dentist.
With ClickFunnels, you can build an online sales funnel that allows you to schedule appointments with clients.
But how does it work? Today, I will show you how dentist get 100 clients using ClickFunnels.
By the end of this tutorial, you should be able to create your very own online dentist sales funnels that will help you book clients.
The first step of the customer journey is getting to know you. In an offline business, we know that word of mouth is one of the best ways to do this. The thing is that it is a little difficult to get this type of awareness online.
In the physical world, people go to the hospital, or they see your clinic as they pass by. This is not how it works online. On the internet, you can’t be passive. You have to be aggressive in your marketing efforts to get results.
To get this done, ask yourself: what do you want people to know about you?
As a dentist, what do you want to be known for? Some dentists offer peppermint; some give an amazing experience. In this phase, you need to know how you want to be perceived, and this is how you manufacture what people say about you.
Are you the dentist who is great in prophylaxis, or are you a dentist who does a good job in dental implants? What about teeth whitening. These are just a few of the things you can start thinking about.
Surely, you may be a practitioner with a wide range of skills. In this case, you have to create a balanced approach where you build your reputation slowly.
The second step to the customer journey is taking them from being a spectator to being a lead. What you want to do is to connect to your audience and nurture them. Some dentists offer free treatment for kids. Some offer a free teeth makeover.
Your goal into getting leads is to make people trust you, and you can do this by being involved in your community. As more and more people get to know you, you will have more people that you can take to the next level of your funnel.
A lead is basically a person who has shown interest in what you offer. However, this does not mean that the lead is ready to book an appointment.
The goal of having a lead is to ensure that you are offering your services to people who are interested in booking an appointment—not to random individuals who may not even care about the services you offer.
Now that you have a warm audience, what you can do is to convert your leads into prospects by:
- Giving out quizzes.
- Offer educational articles.
- Find out their problems that you can solve.
It is in this phase that you can convert your leads into paying customers.
A prospect is someone who is about to book an appointment. For example, these are individuals who need braces or implants, and they are ready to get things done, but they are not sure who should serve them.
From getting aware of your service to showing interest, these people are now in the phase where they trust you.
To build raving fans, you must satisfy your customers. If you do this, you will be able to convert your customers into raving fans. These fans will help you a lot in marketing, as they are the ones who will tell their friends to book an appointment with you.
Raving fans are those who will share a positive testimony about you, or people who are so happy with you did that they tell their families and friends about you.
You need to set goals at each phase of the customer journey. Once you have set these goals, you can start working on how to achieve them.
You need to put yourself in the shoes of your customer to be able to do this. It is only after understanding your customer journey that you can start building your funnels.
To create a customer journey, you have to take the step yourself. Think of how your customers feel as they go through this journey, and you will be able to create a funnel that walks them through these steps.
Build A Warm Audience
To build a warm audience, you have to choose a platform. The most recommended platforms are Facebook and Instagram. To make this work, you also have to target the right demographics.
The right demographic for a dentist is a group of people who are 40 years old and above.
Why? Because at that age, people have been working for a while, and they know what they want in life. They earn money they can spend.
To turn them into a warm audience, you have to create shareable content. This is content on your social media that people love and will share.
This is not about giving discounts. If you do this, the kind of people you get is those that want discounts.
Instead, what you want to share is content that tells people how you are serving your community. Ask yourself, how is your business different?
Some examples of these are partnerships with other businesses. What you can do is to have a social media promotion where you can ask other businesses to offer something free. Then, you launch this on your own social media channel. This will help you foster and nurture a community on a shoestring budget.
Another thing you can do is to launch a competition. One example is a smile make-over contest. Make a Facebook live announcement to let people know. You can also share content for this promotion. You can either offer the makeover yourself, or you can ask people to participate.
In a competition, you want to have as many entries as you want. Just make sure that the terms are clear. What you can do is to ask people on Facebook to share the competitor’s entry, and then the person who has the most upvote is going to win.
Once you have selected a winner, you can offer a free service. Some companies offer a year’s supply of their product. As a dentist, you can offer two free dental consultations to the winner.
What happens next is that the participants in the contest will share their posts, and you will get followers and leads.
Start Running Funnels
The next step is to start running your funnels. It starts with Facebook ads. What you can do is to re-target website visitors or target people who are in the same location as yours.
One effective method of doing is to run an ad where you are offering significant value. For example, you can offer free dental implants, but only if the person who wants it qualifies. Before a person qualifies, they need to participate in a quiz.
In this quiz, you will take the email address of the person. Here are the benefits of this plan:
- You are building awareness
- You are doing something for your community
- You are building an email list
In your ad, you must tell your target audience the benefit of the service you are offering. Apart from ads, you can also do Facebook live.
The goal of this activity is to send people to your funnel. You can run different funnels such as:
- Email subscription
- Blog membership
- Quiz funnel
Now, if you build a quiz, make sure that only give the result of the quiz once the person provides at least his email address.
Why is this?
Because your goal after sending your target customers into your funnel is to convert them into leads. A person who visits your funnel will only become a lead if you know how to contact him. You can contact the person through email or through the phone.
If a person gives his email address, you know that this person has a real interest in your dental service. Why? Because he wanted to see the result of this quiz so much that he is willing to part with personal information.
Another thing you can do is to send them to a page where they can book an appointment. You can also send them to an educational article where you can put a call-to-action.
Basically, the funnel you make is to pre-qualify the people. Once they are ready, they will book an appointment with you.
Build A Buzz
Building a buzz is nothing more than being active in your social media to let people know what is happening in your business.
Here are some examples:
- Post photos of people that you have helped
- Ask them for a testimony
- Conduct live Q&A on your Facebook account
The goal of making a buzz is for you to stay relevant. You want people to talk about you. You want people to remember you.
To create a buzz, you have to go focus on showing people how your practice is different from other dentists.
If you really think about it, what you want to do here is to create value, and you can only create this if you offer things for free—you offer consultation to people without asking for money.
You can also do community work. You do not have to do it yourself. You can join a network of dentists and participate in a city-wide or government-sponsored program.
As you make these posts, make sure that you give people a link to your funnel. This ensures that you have fresh leads coming in.
Run Additional Traffic Campaigns
The last phase in building the funnel is to keep on generating traffic. How do you do this?
You can do this by continuing the buzz that you created in the third phase. However, you will have to be much more aggressive in this phase.
For example, if you posted a photo of a dental mission, you have to boost that post on Facebook and pay the ad cost.
If you launch the ad, make sure you only target the right demographic. By now, you should also have a healthy list of email addresses—send your posts to them too.
It helps if you have a blog. What you can do is to write content that adds value. Examples of these are about topics about teeth.
Here are some suggestions:
- How often should you see a dentist?
- What causes a cavity?
- How do you fix bad breath?
Your blog posts must have call-to-action buttons. These buttons must lead the reader to the funnel that you built. The result of this is that you keep on accumulating leads, email addresses, and phone numbers.
You need to repeat the process of creating a buzz and generating traffic again and again. Every time you did something good, make sure you let the audience know.
Conclusion: How Dentist Get 100 Clients Using ClickFunnels
If you follow these steps, you will get not only 100 clients for your dental practice but more than that. What I would recommend is to start by thinking about how you can set yourself apart.
After that, create your sales funnel with ClickFunnels, and then set-up your Social media page. From there, you can start making content, working with business partners, and driving traffic to your sales funnels.
Calvin Lim is a professional blogger and founder of TheCalvinLim.
He enjoys helping others learn about various internet marketing tools and dedicated to helping people achieve success online.