ClickFunnels vs CartFlows which one should you use as a funnel builder? Before you decide, it is wise that you carefully compare the two, as both of these applications have different specializations. For one, the pricing is different, and the services you pay for depending on the plan that you get.

While both are known sales funnel builders in the digital marketing space, choosing the correct funnel will make or break your business. After all, the sales funnel you make is the journey that your customer is going to take.

So, what should you choose?

Today, you will learn which between the two is a better choice, not because we favor one over the other, but because we want you to make the most out of your money. For one, there may be some features that you do not need, and you certainly do not want to pay for that.

Or, it is possible that you are looking for features that you cannot find on the other. The last thing you want is to pay for a service and realize that a key component of your marketing plan is missing.

What Is ClickFunnels

ClickFunnels is a sales funnel builder, but it can do more than what CartFlows offer. With ClickFunnels, you can build a website without a blog. Like CartFlows, the ClickFunnels system gives you a tool to create a sequence of pages that cover the end-to-end process of sales.


Here are the things you can do with ClickFunnels:

  • Landing pages
  • Hosting and domains
  • Check out and payment integration
  • Webinars and Memberships site
  • A/B Testing

The domain and hosting feature means that you can integrate your domain that you bought from a registrar, like GoDaddy, Namecheap, or you can buy it from ClickFunnels. You can also host your website in the ClickFunnels system instead of buying the service from another hosting provider like SiteGround.

The membership site refers to a sales structure where your members will pay you a monthly subscription, while the A/B testing means that you can test two versions of your funnel and see which one works better. 

What is CartFlows

CartFlows is a sales funnel builder that you can integrate with your website. You cannot build a website with it, but you can create a series or sequences of actions that will take your customer from the landing page to the checkout page.


Here are some of the things that CartFlows can do:

  • Create Landing pages
  • Create Check Out pages
  • Finalize the sale with a "thank you" page
  • Integrate with payment processors
  • Create unlimited upsells, sale prices, and offer extended warranties

While it is not a website builder, you can choose landing pages from dozens of templates. These templates are a combination of design and functionality—funnels that work from start to finish, so you no longer have to build it from scratch.

The CartFlows pages can be interchanged—for example, you can swap the upsell page with the checkout page. Basically, you can plan and execute how you want your customer to experience the buying process from your store.

Importance of Sales Funnel

A sales funnel is a business jargon—it may only be comprised of two words, but for those who are new to entrepreneurship and marketing, it is difficult to comprehend.

What Is A Sales Funnel

A sales funnel is a process where you “strain” a lot of people from casual site visitors into buyers. In the physical world, you may have 100 people in your list—called prospects. As these people talk to you and hear your offer, that number goes down, until you only probably have 20 or more people who will eventually buy what you are offering.

How Does A Sales Funnel Work

The same principle applies online, but you cannot talk to the people who visit your website. Instead, you need to build a sequence of actions with one main goal: make a sale.

This series of actions include getting the site visitor’s email address, sending automated emails, leading the site visitor to finally purchase, plus offering more products through upsells to increase your average order value.

Struggle to build funnels? Join the one funnel away challenge.

Why Sales Funnel Is Important

Without a sales funnel, you will be relying on luck—you drive traffic to get customer sees your website and decides to buy. Sales do not work this way. Sales happen because of persistence and a carefully thought out approach to marketing.

A sales funnel works because you do the right things to convert prospective buyers, called leads, into paying customers, as opposed to just “hoping” that they would buy.

Main Difference Between ClickFunnels And CartFlows

Now, it is time to take a look at what these two sales funnel builders have to offer. We will particularly focus on their differences, as it will be easier to see which one will suit you better.

Target Users

The target users of CartFlows are those who have an existing website. The way the system is built requires that you integrate the plug-in with your site builder. From there, you can build your sales, upsell, and checkout sequences.

ClickFunnels, on the other hand, was built for those who have no website. While you can also integrate and manage it with WordPress, the only reason you want to do so is if you want a blog. 

CartFlows is a ClickFunnels WordPress alternative that is best used for physical products and on online stores, while ClickFunnels is targeted to those who are selling online courses and webinars, including digital download products. 

Capability To Build Type Of Funnels

As far as funnels are concerned, ClickFunnels has more power. With ClickFunnels, you can build a webinar website or a membership website, which CartFlows unable to do.

To find out what ClickFunnels can do for you, watch this full training.

The strength of CartFlows lies in physical products and upselling goods while the customer is in the process of checking out. If you want an Amazon type of upselling and bundling, CartFlows is the better choice between the two.

If what you want is to schedule consultations, sell services, follow-up on customers, or build different monetization processes, you have to use ClickFunnels.

Customers Engagement & Follow up

If your sales funnel relies on customer engagement and follow-up, you have to use ClickFunnels. With Follow Up Funnel, you can create automated emails, which you can send to people who did not make a purchase today. These email sequences may convince your prospect to make a purchase later on.

CartFlows is not built for second or third customer touchpoints; its primary purpose is to increase your average order value, which you can do by creating an upsell funnel once a customer is ready to checkout.

Are Both Platforms All In One Solution For Users

No, none of these two offers an all-in-one solution. But if we compare the two, ClickFunnels definitely has more features to offer than CartFlows. 

Why is this? This is because ClickFunnels is geared towards course creators, writers, coaches, and service professionals. Because of the nature of these professions, ClickFunnels knows that these professionals need more than just an upsell tool. 

ClickFunnels has a more robust and complete system, which you can also integrate with your blog if you do not want a single-page sales to funnel.

Top 5 Features of ClickFunnels

Here are the best features of ClickFunnels.

Landing Pages

You can create a landing page from scratch, or you can build it from the templates. The template inventory covers not just one industry but a lot—mostly for professional service providers or one-product companies.


At the checkout page, you can program the funnel builder to introduce a new product, like an add-on, which the customer can get at a discounted price. You can set-it up in such a way that the customer can only avail that discount during the checkout process.


Whether it is live or recorded webinar, you can ask your fans and followers to register and attend the show at a specified date. With a webinar, you can increase your credibility and authority, which should be the gateway for people to trust you and then buy from you.

Membership Site

If what you are looking for is a monthly recurring income, you can do so with the ClickFunnels membership site. Set-up a monthly recurring subscription payment from your members from the platform, with no need to integrate and other app or plug-ins to your website. To create a membership site using ClickFunnels, watch here.


Assuming you have built an email list, you can create email sequences and auto program it to send out emails to your list and site visitors and prospects. You can even use ClickFunnels to auto-download a digital product after a prospect gives you his email address.

Top 5 Features of CartFlows

Here are the best features of CartFlows.

Landing Pages

Choose from dozens of templates, not just in terms of design but how the funnel itself is built. The landing pages are the pages where your prospects land, and how they are built will determine the success of your sales pitch.

Checkout pages

You can customize your checkout pages the way you want. You can add fields or remove them if you do not need them. For example, you do not need a shipping address if your products are digital. You can also customize your checkout field to offer guarantees or warranties. 

“Thank you” page

After the payment has been completed, you can route the customer to a “thank you” page, which tells the customer that you have received the payment. The “thank you” page can also contain other instructions, so the customer knows what to do or what to expect.


CartFlows has an upsell program where you can choose what product should be bundled or partnered with the one that your customer is buying. This is really similar to what you typically see in Amazon. You can also adjust the price of the item that you are trying to upsell. 

Page-builder integration

The CartFlows application works well with other page-builders. What this means is that the main focus of creating the sales funnel here is the function, not the design. You can use your web-builder or designer to modify how the default CartFlows landing age or funnels look like.

Pricing Plans Comparison

ClickFunnels Pricing Plan

ClickFunnels has three price points and offers amazing bonuses. These are the Basic, Platinum, and Collective. The Collective plan is for corporations, particularly digital marketing agencies, and it costs $1,497 per month. The Basic plan costs $97 per month, while the Platinum costs $297 per month.

Here are the features of the Basic plan: 

  • Funnels – maxed at 20 funnels and 100 web pages
  • Payment – choose from three types of payment integrations
  • Domains – link a maximum of three domains to your funnels
  • FunnelFlix and Forum – join a forum of users like you, and get access to training videosDomains – link a maximum of three domains to your funnels

You get the same kinds of features in the Platinum plan, but you will enjoy unlimited funnels and pages. You can also integrate as many as nine domains and nine payment processors.

If there is one thing missing on ClickFunnels, it is the fact that you can’t build a blog, plus there is no phone support—you can only get support via live chat. 

CartFlows Pring Plan

CartFlows, on the other hand, only has one plan, which costs $299 per year. With this plan, you will get the following features:

  • Cart abandonment marketing
  • Analysis tool
  • Dynamic funnel movement
  • Checkout customer fields
  • Upsell and “thank you” pages

Over the long run, CartFlows is better than ClickFunnels as there is more value for money with CartFlows, provided that you already have a website. It has what you need to build a funnel, but it does not have a membership or a webinar feature.

ClickFunnels Pros and Cons



  • Supports may be slow but advice given is helpful
  • Frequent addition of new funnel templates

CartFlows Pros and Cons


  • Less expensive
  • Simple to use


  • You need to have a website in order to use it.
  • Limited type of funnels you can build and restricted to simple funnels.

Final Conclusion: ClickFunnels Or CartFlows

Both sales funnel builders do a magnificent job of delivering what they are built to do. From a cost and flexibility perspective, get CartFlows because you can integrate it with your website, and it works well with several web-building platforms like Divi, Elementor, and Thrive.  

In terms of value, the CartFlows WordPress sales funnel is better because it only costs $299 per year, which translates to roughly $24 per month. ClickFunnels, on the other hand, costs $97 per month. If what you are looking for is a sales funnel builder for your website, go for CartFlows. 

On the other hand, if what you need is an all-in-one funnel builder for a membership and webinar site, use ClickFunnels.