The music industry revenue has grown rapidly over the last 12 years and is projected to record 65.17 billion revenue by the year 2023. The question is, how do you package and sell the music you have created in the market and get a share of the booming industry…
If you are a struggling musician, I recommend that you use ClickFunnels. It is a platform where you can quickly sell your work at the price you want and gets paid reasonably for it.
What is ClickFunnels for musicians, anyway? That is what I will discuss today. If you are an artist, you will learn what you can do with ClickFunnels.
By the end of this article, you should be ready to set up your own ClickFunnels website where you can sell your music.
Why Should You Use ClickFunnels As A Musician?
You need to use ClickFunnels as a musician so you can enjoy the following benefits:
- Get a wider audience reach
- Earn more money
- Make marketing streamlined
Today, many musicians make the mistake of selling their music on platforms like Spotify. The problem with a platform like this is you will go hungry. For example, you have to pay $9.99 if you upload a song on Spotify. However, if you upload an album, the cost is $29.99.
Yes, you are already paying the company even before you made a sale. On top of that, Spotify only pays you between $3 and $5 per 1,000 streams. Can you imagine how small that is? That amount of money is just a measly $0.003 per stream!
As an artist, you deserve more. You created your music, and you need to get as much revenue from your creation as possible.
The solution is ClickFunnels. It is not a marketplace. Instead, it is a funnel builder. It allows you to deliver your digital products online.
What Is ClickFunnels?
To get started on the right footing, I want to give you a primer on what ClickFunnels is. It is a software platform where you can build an online business. Specifically, you can create sales funnels.
A sales funnel is a kind of website where your primary intent is for customers to take action. These actions include, but are not limited to, the following:
- Subscribe to your email list
- Buy our music
- Download your album
- Attend a webinar
- Join a membership program
There are so many things you can do with the ClickFunnels sales funnel platform. The one thing I love about it is its simplicity. You do not need to learn how to code to create a complete sales funnel.
Here is a typical example:
- Landing pages
- Email subscription page or pop-up
- Checkout page
- “Thank you” page
With the ClickFunnels system, you can upload the music on your site, and then the customer who paid will receive an automatic download. All these things are already baked into the system. I will discuss them in detail in the sections below.
What Can You Do With ClickFunnels?
ClickFunnels for musicians’ choice is one of the best software programs you could ever use if you want to increase your sales revenue.
In this section, I will focus the discussion on the features. This way, you will begin to understand how using ClickFunnels can help improve your music business.
1. Landing Pages
A landing page is a homepage. This is the page is where a prospective customer “lands” after clicking a link on your website.
The landing page is where you do your sales pitch. It is where you upload videos, images, and other types of content. The landing page is a single page. Your intention for creating this is to convince the site visitor to take action.
When using ClickFunnels, it is easy to build a customized page or one that comes out of a template. However, landing pages are not easy to make. You need to hire a copywriter to write the content for you.
ClickFunnels, however, made it easy. The templates already have texts, and you have to replace them with your brand name.
2. Sales Funnels
Sales funnels are different from a typical website. Usually, people only think of content-driven sites. Funnels are different because you control the entire journey of the user.
In a typical website, a user has access to many areas such as the blog, about us, and more. Sales funnels do not work this way. The way they work is you control what the customer can do. It is a process.
Here is an example:
1. Landing Page
Customer lands on your landing page after clicking your link. The site visitor reads the content and decides on what to do.
While the site visitor is reading, you can launch a pop-up window where he can sign-up for an email list. He will subscribe to it. In exchange, you have to give him something free, like an eBook.
Another option is that you can add embedded forms in your funnels. Some marketers prefer it this way when using ClickFunnels because a pop-up form is annoying.
The next possible step if the customer did not sign up for an email subscription is to buy your product. It can be a digital product like a song or album. You can also sell webinars and memberships.
The last step is the “thank you page.” Once the sign-up is or checkout is over, the customer gets redirected to this page.
As you can see, funnels are not that complicated. What makes them complex is how you can create a series of steps on the web. It would be best if you were a coder to make this happen, not when you use ClickFunnels for musicians.
3. Pop-Up Sign Up Forms
You can also design pop-up forms to let consumers know if you have a special offer. Typically, we make pop-ups to make customers sign up for our email subscription.
With the system, there are so many templates to choose from. You also have the option to schedule when this pop-up will appear.
For example, you can program the system to only show the pop-up on your funnels when the customer is about to leave. Another option is to launch the pop-up the moment the customer lands on your sales page or home page.
The choice is completely up to you. I would just caution you to use this wisely, as pop-ups do not always give the best customer experience.
4. Checkout Forms
In the platform, the checkout system is already there. You do not have to install a plug-in or integrate a software program.
The checkout only applies if you are selling something. If the customer clicks on “buy now,” he will get to the page where he has to enter his billing details.
When making your funnels, you will design how the checkout page looks like. You will choose the colors so you can keep your branding standard across the board.
5. Thank You Page
A “thank you page” is the last page that a customer sees after paying. It is the page where you show your appreciation to the person who bought your music or lessons.
You can also add a thank you page to email subscription funnels. Once a customer fills out your email subscription form and clicks on the “submit” button, the thank you page is where you can show more information, such as what the customer can expect from you moving forward.
If you want to sell music, you can upload the file to the system. Once the customer completes a purchase, the system will automatically redirect the customer to the download process.
Unlike other builders of sales funnels, you do not need to subscribe to another platform for file storage. You can upload the music file into the system itself.
7. Webinar Funnels or Membership Funnels
One last thing worth mentioning is membership. It is a kind of funnel where you ask the site visitor to join as a member where the customer has to pay a monthly fee.
Building this kind of funnel is difficult. In most cases, you need to integrate another plug-in. However, with ClickFunnels, you do not have to.
If you choose this type of funnel, the system will know. All you have to do is to decide how much money you want to charge during the creation process. Then, the system will take care of creating log-in credentials for the customers.
The same thing goes with webinars. You can create a funnel where people pay to be able to access live content. The system will take care of their credentials, plus the link where they can access your show.
At the time of your show, they have to click that link. On your end, you need to live stream, and the system will take care of the distribution.
When using ClickFunnels for musicians, you must identify what you are trying to achieve. Do not try to do everything all at once. One mistake I often see from people new at using ClickFunnels for musicians is that they want a membership site, sales site, and a webinar at the same time.
Focus on one thing by which you can earn money, and then concentrate on the marketing approach. I cannot tell you which one to choose, but most people who use the system typically sell songs.
How Do I Sell Music in ClickFunnels?
You can use ClickFunnels software for musicians in 3 ways by selling music downloads, creating a membership site, and running a webinar.
1. Music Download
In this type of funnel, you can sell your music as it is. If a customer lands on your funnel, you are selling your audio file which is your music.
Here, the customer pays you upfront. Once the payment transaction is completed, the system will send the audio file to the customer on the music you sold.
You can upload the audio file to the system with a few clicks. There is no complicated process here. Choose a template and then make some changes to them as you please.
If you want to provide regular exclusive content to your fans, you can create a membership funnel.
Sales funnels like this earn money from a recurring subscription. The subscribers pay a fee that you set. In exchange for that fee, you have to provide new content regularly.
For example, you can release new music in the member areas. You can also upload video lessons that only the members can access.
My recommendation for you is to use this method if you are an instructor. The reason is that there are many students out there who want to hone their crafts, and you can help them if you consistently provide them the content where they can learn new things.
The last method by which you can use ClickFunnels is to create a webinar. It is a live seminar that you host.
In a webinar, your goal is to teach people. So if you are a music instructor, you can use this to train people exclusively. The thing is that for each type of ClickFunnels account, you have a limit as to how long the webinar could be.
You can also use the webinar feature if you want to do a mini-concert. For example, once you have amassed a large following, you can charge your fans a fee to attend your live concert online.
As you can see, you are not limited to hosting your audio files or music album to sites like Spotify. Instead, you can create a website where you can build a massive following.
Using ClickFunnels is easy, and you do not have to code. Once you have a ClickFunnels account, you have to choose the kind of site you want to build. Then, there are pre-built templates you can use to get you started.
You need to change the images, videos, headlines and then upload the material that your customers could download. Do not forget to join as a ClickFunnels affiliate if you can.
How Much Does ClickFunnels Cost?
ClickFunnels has three plans. These plans are called ClickFunnels Standard Plan, ClickFunnels Platinum Plan, and Two Comma ClubX.
To help you understand what you are buying, I can share nuggets of the details with you.
- ClickFunnels Standard– the cost of this plan is only $97 per month. At this price, you are getting a wide variety of features where you can build your sales pages. You will also have access to chat support and FunnelFlix.
- ClickFunnels Platinum – go for this plan if you want to build more than 20 funnels that require more than 100 pages. It costs $297 per month. Here, you can have up to 3 sub-users and access to unlimited follow-up funnels.
The Two Comma ClubX costs $2,497 per month. It is best for huge companies that make a lot of sales funnels for their customers. As a musician, it is not something I would recommend or you. Instead, I was hoping you could start with the basic one that only costs $97 per month.
Summary: ClickFunnels For Musicians
It would be best if you took back control of your life and your earnings. I hate to say this, but corporate greed has already taken over the music industry. If you depend on these systems, you will create music and not get paid reasonably for it.
Use ClickFunnels. My recommendation is you try the free version for 14 days. Test the entire system, see how easy it is to use, and understand how this can help you find customers.
Once the trial is over, you can start subscribing to the most basic plan and start earning as soon as possible.
Frequently Asked Questions
Q. Is ClickFunnels a pyramid scheme?
A. No, ClickFunnels is not a pyramid scheme. Once you become a customer, you can join the ClickFunnels affiliate program. In this program, you will receive a link that you can share with your followers. If they subscribe and get a ClickFunnels account, you get a hefty commission.
Q. Is ClickFunnels worth the money?
A. Yes, it is worth the money. Just think about this: If you sell 1,000,000 copies of one song at $1, then you earn $1,000,000. However, if you upload your music on Spotify, you only make $3,000 for 1 million streams.
Can you see a big difference now? A ClickFunnels page is your gateway to financial freedom. It may cost a lot at first, but it only takes a few months to get your investment back.
Q. Does ClickFunnels really work?
A. Yes, of course. Some people built funnels in the ClickFunnels system and made millions of dollars. All it takes is the right marketing strategy to make you win the game. Building funnels is not an issue, as the system has templates that you can use.
Q. Why is ClickFunnels different?
A. It is different because it is not your typical website builder or editor. Instead, the entire platform is geared towards sales. As such, you can create your sales funnel so that the customer either has to buy your music or subscribe to your email list.
Calvin Lim is a professional blogger and founder of TheCalvinLim.
He enjoys helping others learn about various internet marketing tools and dedicated to helping people achieve success online.