Is ClickFunnels an effective system for selling online products? Yes, it is, as it was primarily built for that purpose. The thing is that ClickFunnels is not like Shopify, where you upload multiple products. If anything, ClickFunnels is excellent if you want a laser-sharp focus on one or two online products.
What makes it difficult for people to decide whether to use it or not is the cost. But then, I have been using it for a while, and I can say without a doubt that it exceeds my expectations.
Today, I will show you why you should use ClickFunnels for digital products. In the end, you should be able to make an informed decision.
What Is A Digital Product?
A digital product refers to anything that you can transmit online. Just because something runs on a digital platform does not mean it is a digital platform.
For example, a video CD sent out to a customer via mail is not a digital product. A book that you sell online, which you have to ship physically, is not a digital product.
A digital product is something that you transmit on the internet, and the customer should be able to use it immediately. The next section will discuss the different types of digital products you can sell on ClickFunnels.
Types Of Digital Products
Here are the most common types of digital products.
An ebook is a book that is in digital form. When you sell something like this, you can send the book in PDF or ePub format.
An app is a functional program that allows people to do some specific things. For example, you can create an app that tracks expenses. At best, you should make the app work on mobile platforms like Android and iOS, then use ClickFunnels for your landing pages.
You can create software like Shopify or any kind of software that people can use to make their businesses easier. For example, you can create time-tracking software that employees can use to track the hours worked of their employees.
Like the app, you can sell games in the mobile universe but use ClickFunnels to drive sales. Games are easy to build nowadays. You can find game developers in the freelance market and ask them to build the game for you.
For this type of digital product, you create a series of videos with the goal of educating people about new skills. Then, you upload it to a digital platform and then you market it with your own funnel or landing page.
This type includes graphic arts, photos, music, voiceover, web elements, animation, and videos. All of these do not need to be in physical form. You can launch your online shop for people to download the products and then use ClickFunnels for your landing page and marketing.
You can also do it in a way where you are selling the service. For example, you will ask a client what intro video he wants, and then you create it as he specified. You can also write for clients who maintain a blog site.
Content refers to words, shows, or videos. It can overlap with arts, but this one refers mostly to memberships to access the content. Some examples are blogs, news content, podcasts. Before people can access your content, they have to pay a fee.
Why Use ClickFunnels?
This question is probably one of the most important of all of them. Why use ClickFunnels for a sales funnel when there are other options, right?
Use ClickFunnels for a sales funnel because it has everything that you need. Agencies use this software to build websites for their clients, not because there is no other way to do it, but because it offers value for money.
In a snapshot, here are the things you can do with it:
- Landing pages
- Video sales letters
- Email sales letters
- Sales funnels
- Thank you pages
- Sales pages
- Squeeze page
You should use ClickFunnels for a sales funnel because you can do many things with it. For example, you can use it to sell physical and digital products, get leads, manage leads, and market your products.
ClickFunnels is great for one thing: selling. The founder, Russel Brunson, has been an effective salesman all his life. He knows what marketers need, and he put all these years of experience into a technology that people can benefit from.
ClickFunnels Feature Rundown
If you use ClickFunnels for sales funnels and digital products, I want to help you understand what features are helpful. The last thing you want is to purchase a system and then realize that it does not have the features you are looking for.
Drag-and-drop Page Builder
Nobody wants to code. With ClickFunnels, you no longer have to learn how to code. There are so many templates that you can choose from and build from there. If you do not like to use templates, you can create your landing pages from scratch.
In this case, what you want to use is the drag and drop builder of ClickFunnels. You start with a blank page, and then you select the sections and types of modules that you want on your landing pages.
One-Click Upsells and Downsells
Some platforms make it so difficult to create an upsell or down-sell page for a sales funnel. With ClickFunnels, all you have to do is choose that feature and then indicate whether it’s an upsell or down sale.
What happens is that this page for upsell or down-sell becomes an option for a customer before he checks out. Whatever it is that you choose, it is a guarantee that your customers will buy something from you and increase your conversion rate.
Optin Forms and Order Forms
There’s no need for you to integrate any kind of autoresponder just to get your customer’s email address. You also do not have to rely on plugins or apps just so you can create an order form in your sales funnel.
ClickFunnels has embedded both opt-in and order forms in the sales funnel templates and the system. You can create them in such a way that they would reflect your branding, such as your colors. These opt-in and order forms will also give you access to the information that the customer put in.
For example, let us say that you want a customer to provide his name and address. With other landing page builders, you need a coder to get this done. Or, you need to integrate another opt-in form software program to make it work.
Pre-built Funnel Templates
If you are selling a digital product, you will love the prebuilt final templates on the system for a unique sales funnel. These are not just mere templates to create a landing page but templates that have end-to-end processes for your sales funnel.
For example, you can create a landing page with an opt-in page; you can also add checkout pages and a Thank You page. All of these are in the template, and you have to change the colors and pictures.
With ClickFunnels, you can build membership sites. It takes only a few clicks to let the ClickFunnels system know that what you want is a membership site. You no longer need to add another plugin or software to do this.
The beauty of ClickFunnels is that once you sell an online product, you can ask your customer to pay you a subscription every month if he wants to be a member. In return, you will provide your customer with fresh and exclusive content on a monthly or weekly basis.
Email list Builder Tool
The list builder is nothing more like those you see with email marketing campaign tools like MailChimp. ClickFunnels already has this. It means that you can create an email sign-up form, and then the system will record all that information for you to see.
Since you can build an email list on the tool, you no longer have to migrate information from other software programs. In addition to this, you can segment the email addresses and send the right messages to the customers who are more likely to respond to your marketing campaigns.
Backpack refers to the integrated affiliate marketing of ClickFunnels. As a member, you are automatically an affiliate of the ClickFunnels system.
What does it mean for you? It means that you can market ClickFunnels and convince others to use it. With the affiliate link, target customers can click it, and if they buy the ClickFunnels software, you will earn a commission.
The ClickFunnels system has a sales analytics program for your sales pages. You can see important data points to help guide you in making decisions about your business. For example, you can see what your conversion rate is. It is helpful for you to understand whether your marketing message is working for your business or not.
You will also see the number of opt-ins, sales, gross sales from your checkout or sales pages, average cart value, and many other things that will help you make an informed decision about what to change in your sales funnel.
One last thing I want to mention is the Funnelflix program. It is a video training program for all members of the ClickFunnels universe. In essence, you will learn how to sell your online products the right way.
Instead of learning from other mentors, you will learn from the experts in the ClickFunnels system on how to do things right.
Benefits of Using ClickFunnels
I have been using ClickFunnels for a long while for my businesses, so I want to share the system’s advantages.
It is easy to build sales funnels. It only takes a few minutes to build an entire sales funnel from the platform. You can also choose from dozens, if not hundreds, of templates to make your final workflow.
As far as modification goes, there are so many options by which you can edit your work. All it takes is a few clicks of some buttons, and you can easily modify your website to fit your branding.
One of the things that I love about ClickFunnels is the sheer number of software programs you can integrate. For example, you can integrate a myriad of email marketing platforms.
It means that you no longer have to recreate all of your automated email marketing processes if you already have them. Instead, all you have to do is to integrate your current email marketing platform with your ClickFunnels account.
Doing A/B testing is one of the most difficult things in marketing. What this means is you will have two versions of your landing pages or sales page, and then you drive traffic to both of them. From there, you need to assess which of the two pages is performing better.
The beauty of ClickFunnels is that you can create two versions of your sales funnel or landing pages, and then the system will tell you which of these two versions is performing better. As such, you would know which one is much more effective, which you will use for your marketing campaigns.
I can’t stress this enough. There are so many training sessions in the ClickFunnels universe, so much so that you can get overwhelmed.
Now, I do not take this in a bad light. Whatever it is that you need, you will find it in the ClickFunnels system. Some of the training sessions are free, and some are paid. In addition, depending on your plan, you can get access to free coaching from other ClickFunnels experts to launch your first funnel.
While building landing pages is easy, marketing is another thing. What I love about the ClickFunnels system is that you get the kind of support you need to make sure that you build the right landing page with a great design and that others will tell you what mistakes you’re making so you can improve your conversion rate.
One last benefit that I want to say is the membership sites. In many landing page builders, you need to download another plugin so that you can turn your website into a membership one. With ClickFunnels, this feature is already built-in.
Overall, ClickFunnels is beneficial because it helps you save time, money, and effort.
While you are paying a premium for the service, I can guarantee that you are getting much more value for your money than if you try cheap builders of landing pages that do not deliver or provide you with the things you need for your marketing campaigns.
How Do I Add A Digital Product To ClickFunnels?
Adding a product to ClickFunnels is easy. After creating your pages, you need to create an Order Form. Customize it, and then add an Order Confirmation Page and then a Thank You page.
It is the Thank You Page that will have the file on it. It is at this point that the buyer would download the online item.
To add the digital product to your ClickFunnels account, you have to click your profile picture at the top and choose the Digital Assets section from the menu.
The thing is that the files you can upload should only be 3MB or smaller. An alternative to this is to upload your file to Dropbox.
From Dropbox, you share it and create a link. You then automatically send this link to the recipient within the Thank You Page of your ClickFunnels digital item after the sales page. From here, the user can download it.
How Does ClickFunnels Deliver Digital Assets?
There are many ways by which you can deliver digital assets from ClickFunnels. Below are the things you can do.
Deliver it through an email auto-response
In this mode, you have to program the system. You need to set it to send the product once the customer has either paid for it or signed up to your email list.
Create a download button on your page
This method is particularly useful if you want the consumer to first opt-in to get the digital product from you. The upload process is similar to how you do it via email on ClickFunnels.
Automatic download of the digital asset
This method allows you to redirect the consumer to another file-download facility. Here, they will go to another webpage after your sales page, which you create separately outside of the ClickFunnels universe.
As you can see, there are many ways to deliver digital products to the consumer. It is entirely up to you to choose.
However, if your digital products are software programs, you would have to ask your customer to sign up for an account in your system.
What Payment Gateway Can You Use In ClickFunnels?
ClickFunnels works with several payment processing systems for you to accept payments from your customers. The number of payment processing systems that you can use depends on the ClickFunnels account type you subscribed to.
Here are the ones you can use:
- PayPal API (also called PayPal V2)
- Keap (InfusionSoft V2)
- Easy Pay Direct
To use these payment gateways, you need to sign up for an account with these programs to get started. Once you begin the integration, you need to get your API key and then enter that in the ClickFunnels system.
Who Does ClickFunnels Integrate With?
You can integrate ClickFunnels with many other software programs. Below are some examples of what you can integrate.
Email Marketing Programs
- Active Campaign
- Constant Contact
- Market Hero
CRM, CMS, and Webinars
On most occasions, those who have already registered to an email marketing software would want to still use them. No problem. You can integrate them with your ClickFunnels account and then use the system from there.
What happens is that when people sign up for your email subscription, you will see the details from your autoresponder or email marketing software. It is also the software you would use to send an auto-response.
You do not have to do all of these things if you do not want to. Instead, you can use the built-in autoresponder in ClickFunnels.
There are many other programs you can integrate, like Kajabi. It is a learning management software where you can upload online courses to teach people. For example, if you are teaching people how to become freelance writers, you can upload it in Kajabi.
Once your course is uploaded, you can use ClickFunnels to build a landing page and get leads. You will also use in ClickFunnels to manage these leads and send them follow-through emails.
Can You Sell Products On ClickFunnels?
Yes, of course, you can. However, many people think that you can only use ClickFunnels for building landing pages. What they do not realize is that it is a complete suite of tools to sell digital products.
ClickFunnels Digital Products Overview
- Build a landing page
- Build an opt-in page
- Create the checkout page
- Deliver the digital asset
Yes, you can also do marketing from the system if you use ClickFunnels for sales funnels and digital products. For example, you can create ads and email automation to get leads and nurture them into paying customers.
Where Is ClickFunnels Lacking?
Is ClickFunnels the perfect platform for a digital funnel? Of course not. Nothing is. There are two things I want to point out.
Store Function From A Funnel Builder
If there is one thing that ClickFunnels lacks, I can say that it is the option to turn it into an online store. Sure, you can build a website that sells physical products, but it was never made for big stores like the ones you build on Shopify.
But hey, what you are selling is a digital product, right?
Price Of The Funnel Builder
If there is another thing I am hoping for, I wish that ClickFunnels would have a lower tier. Unfortunately, the price point today is not as affordable, especially for those who are just starting.
But, if you choose the annual plan you would enjoy a huge amount of savings and get 2 months of free access to the software.
Summary: ClickFunnels for Sales Funnels and Digital Products
There is no better landing page builder than ClickFunnels. I can say with such advocacy that you have to use ClickFunnels for sales funnels and digital products. Of all the tools I used before, there is nothing as robust and easy to use as ClickFunnels.
If I were you, I would take advantage of the 14-day free trial of ClickFunnels. With this free trial, you could see how easy it is to use the system and how it differs from the rest who want to imitate it.
Calvin Lim is a professional blogger and founder of TheCalvinLim.
He enjoys helping others learn about various internet marketing tools and dedicated to helping people achieve success online.