The old way of doing business no longer work. When the internet came along, all people now have access to a lot of options—consumers simply have to open an app and they will find goods and services that they are looking for.
So, how will you set yourself apart? Russell Brunson, the founder of ClickFunnels, has the solution. It is called the Brick and Mortar Funnels Summit. It is a training program where you get to learn how to build sales funnels online for your brick and mortar store.
But what is it? In this Brick and Mortar Funnels Summit Review, I will tell you the coverage of this training, and also show you how you will benefit from it.
The Brick and Mortar Funnels Summit is not exactly a course, but a summit where you get to hear from several speakers. These speakers are experts in the field of marketing, and all of them are business people who have succeeded in improving their conversion rates:
All because of a simple sales funnel.
In the physical world, you usually attend a summit in a hotel. For two days or so, you will listen to a keynote speaker, followed by other speakers who would share their expertise on a particular subject matter.
The same thing goes with this summit, but only this time it is online.
You will be watching videos from 17 experts —all of these are like mini-courses where you get to learn their techniques to scale your business, especially if your business is a physical one.
Will Sales Funnels Work for Offline Business Owners
Let us discuss what a sales funnel is and how it impacts your business.
What Is A Sales Funnel
On this landing page, you explain what services you offer, and how he can benefit from the product or service you are offering. After reading everything, you must be able to lead your customer to the second step, and then the third step.
The last step is a sale. The number of people who move forward with each step gets smaller and smaller—and this is why it is called a funnel.
For example, 1,000 people may go to your landing page. However, only 500 will go to your sales page. And then only 300 will finally order the product or service you are selling.
Importance Of Having Sales Funnel
Without a sales funnel, you will be hard-pressed showing your potential customer the value of what you offer. In the online world, many people build websites and blogs—these are too full of content and not concentrated on sales. In a sales funnel, the main objective of your content is to make a sale.
The same principle applies to a physical store. Today, you need to be able to tell your “stories” and “speak” with a potential customer through a sales funnel and discuss the merits of doing business with you.
With a sales funnel, you can convince your customer to schedule a consultation and then schedule a visit to your brick and mortar business. Without it, your customer base will be limited to the foot traffic in your local area only.
How Sales Funnels Can Help Offline Businesses
When there was no internet, your brick and mortar business depends on foot traffic and word of mouth. Today, you have the power to advertise your business and reach more business.
The typical approach of old brick and mortar business is to create flyers, distribute it in cabs and malls, and hope that people bite this bait. While it works, it does not give you the opportunity to maximize your sales.
With a sales funnel, you are beefing up your marketing strategy—by knowing how to drive targetted traffic you are reaching out to billions of people globally—people who can do online consultation with you, or people who can order your products online.
Your flyer will only reach one person. But with a sales funnel, you only write it once and you can reach billions. A paper flyer will never be shared—they will just throw it away. But a sales funnel can be shared. People who love your funnel will share it with their friends via Facebook and other social media channels.
The impact of a sales funnel is an improved conversion rate—it becomes easier to reach your target market, and your funnel does the job of converting cold traffic into paying customers.
What You’ll Learn In Brick and Mortar Funnels Summit
Let us take a look at the things you will learn in the summit from the different speakers. By the end of the summit, you will have learned:
What Is A Funnel & How To Create One
Learn the concept of a sales funnel and what it is used for. There are several speakers who will discuss how to make one.
Impact Of Sales Funnel On Your Business
Some speakers will show you how a sales funnel can generate up to 100 leads for you in as short as 30 days.
How To Find Your Ideal Customers
There are lessons where you will find out how to scale your business revenue up to 5x in record time. You will also learn how to generate clients and leads with just four simple steps.
How To Get Free Traffic To Your Funnel
These sessions are focused on teaching you how you can use Facebook to get traffic to your funnel. Some modules focus on local Facebook traffic, and how you can get them to your store without spending money on paid ads.
In the end, you should be armed with knowledge how to scale up your business, how to find the right market, and most importantly, how you can convince these potential customers to engage with you.
Who Should Attend The Summit?
The summit is geared towards people who are operating brick and mortar stores and other businesses.
You should attend this if:
- You have a professional practice (i.e. accounting law, dental service, chiropractor, etc.)
- You have a brick and mortar store (i.e. clothing store, toy store, etc.)
- You want to scale up your business and sales
- You want to learn marketing secret and techniques from experts
If you have an online business, this is not the right course for you. ClickFunnels has other courses specifically designed for online establishments such as the popular Secrets Masterclass.
What Do You Get From The Summit
This summit is unlike other products that Russell sells. Because the summit is completely free, you will not receive bonuses.
However, you have all these things to learn:
Cost and Pricing of The Summit
The summit is free to join. You heard that right. Once you register, you will have 96 hours or four days to access all the interview training series.
There really is nothing to buy in this summit. In short, it is a free summit that you can attend but only for 96 hours.
This summit is absolutely worth it. You need to register now and learn the brick and mortar funnels secrets. Devote a few hours a day for four days to learn how to build funnels for your brick and mortar store.
Final Conclusion: Brick and Mortar Funnels Summit Review
I hope you enjoy reading my post on brick and mortar funnels summit review. And hopefully, it gives a better understanding of what the summit is about.
The Brick and Mortar Funnels Summit is a beneficial summit for entrepreneurs in the physical space. Instead of attending a live seminar in the physical world, you can do it at your convenience at your own pace.
As a brick and mortar business, you will end up like Blockbuster or Sears if you do not keep up with the times. You need to take advantage of this free training and learn how to drive online customers to your physical business.
Calvin Lim is a professional blogger and founder of TheCalvinLim.
He enjoys helping others learn about various internet marketing tools and dedicated to helping people achieve success online.