An information product is one of the most lucrative items to sell online. You make the product once, and then you can re-sell it over and over again.
If you sell physical items, you have to go through the hassle of packing, printing labels, and shipping.
The question is, how do you sell information products and services the right way, and why should you use ClickFunnels to do it?
This is what I want to share with you today — the 3 steps to sell information products using ClickFunnels. In the end, you should be ready to sell your digital product the right way.
Information products, which are often referred to as info products, are things that contain knowledge — these are products that can improve a person’s skills.
There are several types of info products, and it is up to you to choose how you want to sell yours.
Types Of Info Products
Here are the examples of info products to sell online from home:
eBook
These are training or tutorial books, not fiction.
A great example is the Complete Idiot’s Guide series. What you do with an eBook is you share knowledge, the aim of which is to make a person more skilled at something. You can create ebook such as this
Course
Like an eBook, this is a product that improves a skill, but in the form of videos. You can sell mini-courses, or you can sell a full course that has dozens or hundreds of videos.
Cheat Sheets
These are workbooks and checklists that contain a plan. Examples of these are templates for woodworking, or a guide on how to build something, like a clay sculpture.
Reports and Analysis
While this is an info product, it is rare for people to offer this because it is rather a service. The exception is if you create an analysis for industry, and you sell it to many corporations who have an interest in your findings.
Another type of info product that I want to share is webinars. These are information services or seminars where you get to teach people in a live set-up about a particular topic.
This is not a course because you are only covering one aspect of an industry. You can also create a summit if you want.
3 Steps To Sell Information Products Using ClickFunnels
My foolish assumption is that you already know what ClickFunnels is. If you don’t, ClickFunnels is a sales funnel builder.
It is online software that has a drag-and-drop editor where you can create your landing page, sales, or checkout page, and also add an upsell. It is the tool you need if your main goal is to make a sale. You can read my full review about ClickFunnels here.
Below are the steps on how to sell information products using ClickFunnels
Step 1: Build Your Product
The first step in selling an info product is to complete it. While this may sound obvious, there are many people who fail at this. What they do is that they create a product that is incomplete.
Do not make a sales funnel yet. What you have to do is to make sure that your info product is spotless. You also have to make sure that you have bonuses to offer.
Why are bonuses important? It helps incentivized people to take action and it is useful to get people to subscribe to your email list. This is the way how you get people to buy your main product because these bonuses add value and are offered for free.
Step 2: Build The Funnel
The next step is to build your sales funnel in ClickFunnels. Below are the parts of your sales funnel:
Landing page
This is the part of the page where you identify a problem and offer a solution. On this page, you need to convince cold traffic to buy. Do not forget to include testimonials, screenshots of your product, and success stories.
Opt-in or Squeeze page
This is the page where you get a person’s email address in exchange for free stuff.
Upsell page
During the checkout, you must offer an upsell or an additional product, like a bundle. This is going to help you increase your average order value.
Checkout page
This is the final page where the customer provides his financial and personal details.
Lastly, you should have a “thank you” page. This tells the customer that his payment has been accepted and that he should now be ready to access your product.
Step 3: Build Your Marketing Strategy
The last step in selling your product with ClickFunnels is to decide what marketing strategy to use.
After building your product and your sales page, you need to fuel it with traffic. You need to find ways to make people become aware that you are offering something of value. We will discuss this in the next section.
How To Market Your Info Products
Now, I want to share several ways how you can market your products.
YouTube
What you can do is to create helpful videos about your niche. As you publish more videos that help people, you can build a massive following, and you can re-direct this traffic from YouTube to your sales funnel. Learn about Youtube ads here.
Blogging
This is one of the best methods to get free traffic. If you do it right, your pages will rank high in Google, and people will read your blog. If you write your own blog, then you do not spend money on the content. However, you can also hire writers to do it for you.
Solo Ads
Another thing you can try is solo ads. It is a kind of advertising where you send your marketing material to thousands of email addresses. Instead of building your email list, you ask sellers to send your ad to their email list. You can buy a service like this from platforms like Udimi.
Benefits of Using ClickFunnels
Why should you even use ClickFunnels? Is it special? Here are the benefits of using the platform:
Drag-and-Drop
The system has an editor where you can add, edit, and remove sections and columns as you wish. You do not need coding knowledge to be able to build a landing page.
Built for Sales
The entire system allows you to build a sales process. It starts with a landing page, followed by an opt-in page, and then checkout, upsell, and then a “thank you” page. It is up to you to mix and match these pages.
Lots of Training
The ClickFunnels system has lots of free training that you can watch. The knowledge base has videos that show you how you can use the ClickFunnels system if you are stuck.
The most popular training would be Secrets Masterclass.
Supporting Products
You can buy courses offered by ClickFunnels to improve your knowledge about building funnel and marketing.
ClickFunnels is a universe on its own. What the founders did is to create a system that can stand on its own. You do not need to integrate other third party software if you do not want to. It is also a flexible system that allows you to build a fully unique sales funnel.
How To Price Your Info Products If You Use ClickFunnels
Now, pricing your info product is a critical part of the process to succeed in your business venture. There are many out there who sell their eBooks for $1, but is this the right approach for you?
Ideally, your profit margin is at least 50%. Since we do not know yet how much you are going to spend on ads, we have to assume that ClickFunnels is your only monthly cost.
Now, ClickFunnels costs $97 per month. At this rate, you should be able to make this $97 from your sales.
So, what should you do?
The trick here is to sell a product for a price that covers your cost based on a 1% conversion rate. There is no exact science about this.
But if you think about it, the average conversion rate is between 1% and 3%, and the only companies that get a 3% conversion rate are large companies. So, let us say that your conversion is only 1%.
If you get only 100 people to visit your blog, only 1 person will buy. If you sell it for $50, you cannot cover the cost.
Your only course of action then is to sell your book for $100 OR offer not just a book but a range of products that people can buy in a bundle using the upsell pages. That way, you can recover your cost and make a profit.
Summary
I hope you enjoy reading the post on 3 Steps To Sell Information Products Using ClickFunnels. As you can see, ClickFunnels is the only tool you need if you have popular products to sell online, provided that blogging is not something that you want to do.
The beauty of ClickFunnels is that it allows you to create a straightforward sales pitch for online sales.
If you want, you can integrate ClickFunnels with your blog. This way, your blog serves as a source of free traffic, and your landing page would be the one that you built with ClickFunnels.
Calvin Lim is a professional blogger and founder of TheCalvinLim.
He enjoys helping others learn about various internet marketing tools and dedicated to helping people achieve success online.
